The Alignment Show with Alexandra Watkins
Name it right or suffer!
Alexandra Watkins is Chief Executive Boss Lady at Eat My Words, and in an era when you can use AI to generate brand and company names (and mess up REALLY BADLY thereby), Alexandra's guidance is more needed than ever. She is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.
Among other things we talked about in this episode, here are some resources:
Alexandra’s book, Hello, My Name Is Awesome: How to Create Brand Names That Stick
Joey Vitale on LinkedIn (trademark attorney and expert)
You can catch video replays below or hear audio only on ConfidenceCultivators.com or Apple podcasts or Spotify.