Jun 7 • 41M

The Alignment Show with Alexandra Watkins

Name it right or suffer!

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Appears in this episode

Donn King
We’ve all heard of “The Great Resignation,” but it is more accurate to call it “The Great Realignment” as people realized life is short and reoriented their lives to honor what was important to them. That led to a lot of resignations, but it also led to a lot of recommitments and renewals within existing employment. “The Alignment Show” features conversations with folks who have taken steps to identify their highest values and aligned their lives around them.
Episode details

Alexandra Watkins is Chief Executive Boss Lady at Eat My Words, and in an era when you can use AI to generate brand and company names (and mess up REALLY BADLY thereby), Alexandra's guidance is more needed than ever. She is a leading and outspoken authority on brand names with buzz. For nearly 20 years, she and her naming firm, Eat My Words, have created love-at-first sight brand names for countless companies including Amazon, Coca-Cola, Disney, Twitter, and Google. Her breakthrough creativity book, “Hello, My Name is Awesome: How to Create Brand Names That Stick,” was named a Top 10 Marketing Book by Inc. Magazine. Her personal "Name Hall of Fame" includes Wendy's Baconator, Neato robotic vacuum, Burger King’s Mac n’ Cheetos, Spanish language school Gringo Lingo, and frozen yogurt franchise Spoon Me.

Among other things we talked about in this episode, here are some resources:

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