For over 30 20 years, Lois Creamer has shaped the professional speaking industry more than almost anyone else—yet most people outside the business have never heard her name. This week on The Alignment Show, I sit down with Lois, a longtime friend and mentor, to explore her incredible journey of helping speakers book more business, maximize their impact, and thrive in a constantly evolving industry.
Unlike many of my guests who have made bold career shifts to align with their values, Lois is a rare example of someone who has always known her values and has built a legacy by staying true to them while continuously adapting. From her early career in sales and marketing to becoming the go-to consultant for professional speakers worldwide, Lois has invaluable insights for anyone looking to make a living from their expertise
We talked about her origin stories—her foray into entrepreneurship as a pre-teen, her unexpected opportunity to learn sales with U.S. Steel, and her discovery of her ability to serve clients in a very niche business. Although she has been highly influential and successful in her niche, her insights for building a sales business on relationships and integrity will serve anyone in business.
Things we discussed include:
The recent release of the updated edition of her highly influential book, entitled Book More Business: Make MORE Money Speaking.
An earlier book by Lois and her co-author and book coach, Cathy Fyock, for both speakers and writers, called The Speaker Author: Sell More Books and Book More Speeches.
More information about our sponsor, Saleswise Live™, a program that fits perfectly into Lois’s approach of never engaging in pushy sales.
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