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Last week I had a great interview with Jo Penn on The Alignment Show. But we had tech issues. I wanted to make a better version available for solopreneurs and writers. Here I'm uploading a higher quality version. The video links below will point to replays of the original broadcast (except for the “extra” YouTube link), but you can see the recut version on Substack. If you’re listening to the audio podcast, it is the audio from the recut version.

Joanna Penn is a trailblazer in independent publishing, a pioneer in Kindle publishing, and a forward-thinking creator embracing the role of an AI-assisted artisan author. With nearly 40 books to her name—spanning fiction, nonfiction, and short stories—her impact on modern publishing is unmatched.

Her craft books, like "How to Market a Book" and "How to Write Non-Fiction," are must-reads for anyone serious about writing and publishing in today’s rapidly evolving landscape. Now, Joanna is back with a completely rewritten and updated second edition of "How to Write Non-Fiction," tailored to meet the needs of modern writers in the digital age.

We were privileged to host Joanna in January 2024, and we’re thrilled to welcome her back for another insightful conversation. Get ready to learn from one of the most innovative voices in the writing world as we discuss her journey, her creative process, and her vision for the future of publishing.

You can catch video replays at the following links, or hear audio replays at Apple Podcasts, Spotify, Amazon podcasts, and Substack.

The resources we discussed include:

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